「600电商达人上海抖音总部持续维权,曾遭警察镇压(2025.11.23-30)」来自中国多地的约600名抖音电商商家与带货达人自2025年11月23日起,连续一周在抖音集团位于上海杨浦区五角场淞沪路的总部大楼前集体维权,抗议抖音电商平台乱罚款以及随意冻结货款,并要求平台取消错误判罚、返还被冻结或罚没的货款。
多名参与维权的商家表示,过去一年多来,平台动辄采取高额罚款和长期冻结货款来处罚商家,很多商家并没有任何违规,仍然被处罚,且申诉流程不透明,成功率低,导致大量商家蒙受经济损失,全国范围内受此影响的商家已达数万人。公开报道显示,抖音于2024年起加大了打假与侵权治理力度,至今已主动删除数百万条涉假链接、清退十六万家涉假店铺,且对侵权商家和达人进行了大规模处罚。不少商家表示,抖音的乱扣乱罚行为,相比中国的另一电商巨头拼多多有过之而无不及。2024年,电商拼多多曾因乱扣乱罚行为,引发大批电商在广东、上海等地集会抗议。
11月28日,维权的商家曾在抖音总部大楼前遭到镇压。商家拍摄的视频显示,现场有商家被警察强行带走,还有商家倒地不起。
据多名商家透露,面对维权商家的压力,抖音公司在11月28日做出了让步:取消了大量大额罚单,并缩短了部分店铺的货款冻结期;不过,达人账户和被冻结款项仍未获解冻。与此同时,多位外地商家也反馈,他们此前遭遇的判罚被部分撤销或冻结期限被缩短,证实了抖音公司已作出让步的说法。
截至11月30日,仍有大量商家在抖音上海总部维权,同时,还有不少商家在陆续赶往上海参与维权行动。
“600 E-commerce Creators Stage Week-long Protest at Douyin’s Shanghai Headquarters, Previously Met with Police Crackdowns (Nov 23–30, 2025)”
Around 600 Douyin e-commerce merchants and livestreaming creators from across China have staged a week-long protest since November 23, 2025, outside the company’s headquarters on Songhu Road in Wujiaochang, Yangpu District, Shanghai. They accuse Douyin’s e-commerce platform of arbitrary fines and unjustified freezing of their funds, demanding that the platform revoke incorrect penalties and return frozen or confiscated payments.
Many participating merchants say that over the past year, Douyin has frequently imposed hefty fines and prolonged fund freezes as punishments. Numerous merchants report being penalized despite committing no violations, while the appeal process is opaque and rarely successful. As a result, large numbers of merchants have suffered financial losses, with tens of thousands reportedly affected nationwide. Public reports indicate that since 2024, Douyin has intensified its crackdowns on counterfeit and infringing products—removing millions of suspected fake-product links, shutting down 160,000 problematic stores, and issuing widespread penalties to merchants and creators. Many merchants say Douyin’s arbitrary fines and fund freezes are even more severe than those seen on Pinduoduo, another major Chinese e-commerce platform that faced mass protests in Guangdong, Shanghai, and other regions in 2024 over similar issues.
On November 28, merchants protesting at Douyin’s Shanghai headquarters were met with a police crackdown. Videos recorded by participants show some merchants being forcibly taken away by police, while others were seen collapsing on the ground.
According to several merchants, Douyin made concessions on November 28 under mounting pressure from the demonstrators: the platform canceled numerous large fines and shortened the fund-freezing period for some stores. However, creators’ accounts and many frozen funds have not been fully restored. Merchants from other regions also reported that their previous penalties had been partially withdrawn or that their freezing periods had been shortened—corroborating claims that Douyin had begun to compromise.
As of November 30, large numbers of merchants continue to protest at Douyin’s Shanghai headquarters, while many more are reportedly traveling to Shanghai to join the demonstrations.




