「央企减配降价，西安数百业主怒砸售楼部（2025.12.19-20）」12月19日至20日，陕西省西安市爆发了一场激烈的购房者维权冲突。央企华润置地旗下楼盘「华润港悦城」，因突然「腰斩式」降价清仓，叠加长期未决的学区虚假宣传问题，引爆了数百名业主的怒火。连日来，愤怒的人群聚集在售楼部，砸毁了沙盘等部分售楼部设施。
央企背刺：「一夜亏掉十年工」
冲突的直接导火索，是华润港悦城近期开启的「腰斩式」促销政策。多位业主证实，该楼盘此前均价约为1.5万元人民币/平方米，然而在12月19日前后，开发商突然将价格下调至8500元-9000元/平方米进行「清仓甩卖」。
这一高达40%至50%的降幅，意味着早期购房者的资产在瞬间蒸发。一位年轻的男性业主在维权现场算了一笔账「我一个月挣6000块钱，这一晚上就给我损失60万。」另一名女士则愤怒地表示「一年银行利息5万块钱，我一个人打工挣多少钱？」更有新业主表示，自己入手不到10天，房子还没收到，账面亏损就已达15万元以上。对于许多掏空「六个钱包」、背负三十年房贷的中国家庭来说，这种跌幅不仅仅是数字的跳动，而是实实在在的资产大缩水。现场一位女性业主愤怒地责问开发商：「我们为了这个房子，都快妻离子散、家破人亡了，你知道吗？」
虚假宣传：「名校」变「村小」
如果说降价是压垮骆驼的最后一根稻草，那么「学区欺诈」则是埋藏已久的火药。据业主透露，华润港悦城在销售初期曾暗示或明示楼盘将配套西安知名的「铁一中」等优质教育资源。高昂的房价中，很大一部分包含了业主对「名校学区」的溢价支付。然而，在房子交付后，业主们发现承诺的「名校」不见踪影，取而代之的是并未拆迁的城中村环境和被称为「村小」的第64中学。
「我们花了大几百万，把孩子送到这来上学，难道就是为了上一个村里的学校？」一位母亲在维权现场质问。她表示，当初不顾家人反对背债买房全是为了下一代，「现在家里每天都在闹矛盾，孩子上不了好学校，资产又缩水了100多万，这日子怎么过？」
事实上，关于学区的维权早在2025年6月就已爆发过。因学区无法兑现，被称为「港东七子」的业主们就曾集体抗议，指责华润虚假宣传。半年过去，问题不仅没有解决，反而因降价问题再次激化。
房地产崩盘后的常态
西安华润港悦城的冲突，是中国房地产大崩盘后的常态。一方面，是在楼市持续下行的背景下，不得不「割肉求生」的房产商。另一方面，是举家掏空钱包买房后，在目睹资产不断缩水的同时，还得继续偿还高额房贷的悲催业主。不过，他们还不是最惨的业主。比他们更惨的，是那些连房子都住不上，却还要不停还贷的烂尾楼业主。
Central SOE Cuts Features and Slashes Prices: Hundreds of Homeowners in Xi’an Furiously Smash Sales Office (2025.12.19–20)
From December 19 to 20, a fierce homeowners’ rights protest broke out in Xi’an, Shaanxi Province. At CR Land Harbour City (Huaren Gangyue City), a residential project developed by China Resources Land—a central state-owned enterprise (SOE)—a sudden, “halving-style” price cut to clear inventory, combined with long-unresolved allegations of false advertising over school zoning, ignited the anger of hundreds of homeowners. For several days, enraged crowds gathered at the sales office, smashing scale models and damaging parts of the facility.
A Backstab by a Central SOE: “Ten Years of Work Lost Overnight”
The immediate trigger was the recent “halving-style” promotional campaign launched at CR Land Harbour City. Multiple homeowners confirmed that the project’s previous average price was about RMB 15,000 per square meter. Around December 19, however, the developer abruptly slashed prices to RMB 8,500–9,000 per square meter for a “clearance sale.”
A drop of 40–50 percent meant that early buyers saw their assets evaporate almost overnight. One young male homeowner did the math at the protest: “I make 6,000 yuan a month—one night and I lost 600,000.” Another woman said angrily, “The annual bank interest alone is 50,000 yuan—how much can I earn just working by myself?” Some recent buyers said they had purchased less than ten days earlier; before even receiving their homes, their paper losses already exceeded RMB 150,000. For many Chinese families who drained the savings of “six wallets” and took on 30-year mortgages, this plunge is not just numbers on a page but a massive, real loss of assets. A female homeowner angrily confronted the developer on site: “We’ve almost had our families torn apart because of this home—do you know that?”
False Advertising: From “Elite School” to “Village School”
If the price cut was the last straw, then the alleged “school-zone fraud” was the long-buried powder keg. According to homeowners, during early sales CR Land Harbour City implicitly or explicitly suggested the project would be paired with top local schools such as Xi’an’s well-known Tieyi Middle School. A significant portion of the high price reflected the premium buyers paid for an “elite school zone.” After delivery, however, homeowners found that the promised “elite schools” were nowhere to be seen. Instead, they faced an undemolished urban-village environment and the assigned No. 64 Middle School—dismissed by residents as a “village school.”
“We spent several million yuan to send our child here to school—was it just to attend a village school?” a mother demanded at the protest. She said she had taken on debt against her family’s wishes solely for her child’s future. “Now there are arguments at home every day. Our child can’t get into a good school, and our assets have shrunk by more than a million yuan. How are we supposed to live like this?”
In fact, protests over the school zoning had already erupted in June 2025. A group of homeowners known as the “Gangdong Seven” had staged collective demonstrations, accusing China Resources of false advertising after the school promises failed to materialize. Half a year later, the issue remains unresolved—and the drastic price cuts have only intensified the conflict.
The New Normal After the Property Bust
The clash at CR Land Harbour City in Xi’an reflects a broader post-collapse reality of China’s real-estate market. On one side are developers forced to “sell at a loss to survive” amid a prolonged downturn. On the other are homeowners who emptied family savings to buy property, only to watch their assets shrink while continuing to shoulder heavy mortgage payments. Yet even they are not the worst off. Worse still are owners of unfinished, stalled projects—people who cannot even move into their homes but must continue repaying their loans regardless.