「华为封口引众怒，全网疯玩”竹知了”嘲讽（2026.07-08）」近期，一种名为”竹知了”的传统竹制玩具在网络走红，相关视频播放量迅速破千万，各社交平台上”哇哇”声此起彼伏。据悉，起因是7月下旬，有网友发现转动”竹知了”发出的”哇哇”声，与2023年问界M9发布会上余承东宣称”1000万元以内最好的SUV”后现场观众发出的惊叹声高度相似，随即引发大量网友借此玩梗调侃。随后，华为以相关视频通过暗喻、影射和谐音音频丑化企业及企业家、损害商业声誉为由，向多个平台发起投诉，部分视频遭删除或限流。然而，此举反而引发更强烈的舆论反弹：大批的网友加入嘲讽队伍，继续购买”竹知了”并拍摄转动玩具视频上传网络，一些网友还使用瓶盖、锅盖、扳手、药瓶等各种物品模仿”竹知了”的声音，甚至发展出”无实物表演”，相关玩具的关注度和销量也随之进一步攀升。
“Huawei’s Attempt to Silence ‘Bamboo Cicada’ Videos Sparks Outrage and a Nationwide Wave of Mockery (2026.07–08)”
Recently, a traditional bamboo toy known as the “bamboo cicada” went viral online, with related videos quickly surpassing 10 million views and its distinctive “wah-wah” sound echoing across social media platforms.
The trend reportedly began in late July, when some users noticed that the sound produced by spinning the toy closely resembled the audience’s astonished reaction at the 2023 AITO M9 launch, after Huawei executive Richard Yu declared it “the best SUV under 10 million yuan.” Large numbers of users then began turning the resemblance into an online joke.
Huawei subsequently filed complaints with several platforms, alleging that the videos used insinuation, indirect references and altered sound effects to ridicule the company and its executives and damage its business reputation. Some videos were deleted or had their reach restricted.
The move, however, provoked an even stronger backlash. Large numbers of users joined the mockery, continued buying bamboo cicadas and uploaded videos of themselves spinning the toys. Others imitated the sound using bottle caps, pot lids, wrenches, medicine bottles and various other objects, with some even developing “prop-free performances.” As a result, both public attention and sales of the toy continued to rise.