「大型资金盘暴雷，上千投资者围攻临沂树拍总部与警冲突」来自中国各地的上千名投资者，周一周二连续两天围堵了山东临沂树拍易购总部，要求退还投资款，并一度冲入大楼，砸毁部分设施，与警察爆发激烈冲突，多人被抓走。 树拍易购是近年来在“数字经济”旗号下迅速崛起的消费返利平台，宣称通过“消费即赚钱”“共享分润”模式，让普通用户边购物边创收。用户需先充值用于抢购商品，再通过发展下线赚取高额返利。平台声称年化收益高达200%，并宣称“由罗庄区政府监管”，政府持股比例达34%。在这些“保障”加持下，平台迅速扩张至中国多个城市，号称拥有数千家“数字门店”和上万商户，广泛渗透至社区推广、电视购物与社群营销。不少用户为参与项目不惜抵押房产、申请贷款。 然而自7月起，平台陆续被曝出无法提现的问题。大量用户反映钱包资金被冻结、充值金额无法回收，所谓“T+5提现”形同虚设，资金链断裂迹象明显。 7月21日，树拍易购发布公告称，公司已因涉嫌传销被立案调查。公告还警告称，若相关行为被确认违法，所有参与经营的服务商及用户可能面临刑事追责。与此同时，公司提出所谓“转型方案”，包括与青岛文化产权交易中心合作，推出“文企通”平台，试图构建“数字生态新格局”。 这份公告未能平息投资者怒火，反而被普遍解读为“金蝉脱壳”的信号。当天，大批投资者冲入树拍位于罗庄区的总部大楼，控制了一名公司高管，要求退还投资款，但并未获得回应。 7月22日上午，局势进一步升级，大批投资者从各地驾车抵达临沂并占领了易购总部，现场聚集人数迅速增至上千人。当地政府出动了大量警察到场驱逐示威者，在警察强行进入大楼驱逐抗议者的过程中，双方爆发了多次激烈冲突，期间，示威者朝警察投掷矿泉水瓶等杂物并砸毁了门窗等部分大楼设施，而警察则对抗议者使用了辣椒水，并抓走多人。 当天下午，部分抗议者转而聚集在总部前公路上，导致交通一度瘫痪。警察再次介入，强行驱散人群，过程中又有多人被带走。 除总部外，也有抗议者前往临沂市政府和山东省政府维权，试图寻求解决方案。截至22日晚，树拍总部周边仍有投资者滞留，现场气氛紧张，事件仍在持续发酵。
“Massive Ponzi Scheme Collapse: Over a Thousand Investors Besiege Linyi Shupai Headquarters, Clash with Police”
More than a thousand investors from across China gathered outside the headquarters of Shupai Yigou in Linyi, Shandong, on Monday and Tuesday, demanding the return of their investments. Some stormed the building, vandalized facilities, and clashed violently with police. Several individuals were detained.
Shupai Yigou is a consumer rebate platform that rose rapidly in recent years under the banner of the “digital economy.” It promoted a model of “earn money while spending” and “profit-sharing,” encouraging users to recharge funds to snap up products, and then recruit new participants to earn high rebates. The platform claimed annualized returns of up to 200% and touted backing from the government, asserting that the Luozhuang District government held a 34% stake and was overseeing operations. These “guarantees” helped the company expand swiftly into multiple cities across China, claiming thousands of “digital storefronts” and tens of thousands of merchants, with widespread presence in community promotions, TV shopping, and social media marketing. Many users took out loans or mortgaged property to participate.
However, since July, users have reported that withdrawals were frozen and recharge balances became unrecoverable. The promised “T+5” withdrawal period proved meaningless, with clear signs of a broken capital chain.
On July 21, Shupai Yigou issued a notice stating it was under investigation for suspected pyramid selling. The announcement warned that if illegal activity was confirmed, both service providers and users involved in operations could face criminal charges. Simultaneously, the company unveiled a so-called “transformation plan,” including a partnership with the Qingdao Cultural Property Exchange to launch a new “Wenqitong” platform in a bid to construct a “new digital ecosystem.”
Instead of easing tensions, the announcement was widely interpreted as an attempt to “escape liability.” That same day, a large number of investors forced their way into Shupai’s Luozhuang District headquarters, detaining a company executive and demanding repayment—without success.
On the morning of July 22, the situation escalated further. More investors arrived by car from other provinces, swelling the crowd at the headquarters to over a thousand. Local authorities deployed a large number of police officers to disperse the protesters. Violent clashes broke out as police forcibly entered the building, with demonstrators throwing water bottles and other debris, breaking windows and damaging property. Police responded with pepper spray and made multiple arrests.
That afternoon, some protesters relocated to block a road in front of the headquarters, causing major traffic disruptions. Police intervened again and forcibly dispersed the crowd, detaining several more people in the process.
In addition to the headquarters protest, some investors went to the Linyi municipal and Shandong provincial government offices seeking redress. As of the evening of July 22, many investors remained near the Shupai headquarters, with tensions still running high and the incident continuing to unfold.